Wednesday, 9 May 2012

Causes and Consequences of “Single Screens Vanishing”!

CAUSES

1. Improvement in Standard of living/ Paying capacity increased.

2. More youth oriented films kicking in.

3. Families (Good contribution to business) prefer Multiplexes even for Mass oriented films.

4. Limited number of shows in Single screen, so chances is that tickets may get sold out too fast (Dabangg, Bodyguard, Ready, Wanted, Singham). Thus Multiplex is preferable because of numerous shows of each film.

5. High entertainment tax on single screen tickets (So if anyone wants to open a theater, multiplex is more suitable option.)

 CONSEQUENCES

1. Multiplex ticket rates going higher and higher.

2. Scope for more multiplexes to built up.

3. Fall in footfalls (first benchers of single screen will refrain themselves from watching films at cinemas because of high multiplex ticket rate)

4. Wanted, Veer, Singham, Murder2 kind of films will see huge drop in the revenue as their theatrical business heavily depended on single screens.

5. Television Trp’s will heavily increase because of fall in footfalls. (High satellite prices)

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